It is undoubtedly true that many processes can be automated or at least streamlined, particularly in an online business. From self-driving cars to artificial intelligence, technology is moving fast. Some of it is great, and some of it is pretty terrible. But a lot of it is profoundly changing how business is done.

Thankfully, leveraging the right tools lets you work far less while making far more money. There is always a learning curve, but it is well worth it.

Doing so will take various tasks off your to-do list, freeing you up to focus on other things. Whether you choose to spend this time on different aspects of your business or relaxing on the beach, is up to you. Here are the top five picks to help you automate your business and work smarter, not harder.

Utilise message templates

Usually, responses to your guests will correspond to the significant stages of the booking process like inquiry, booking, confirmation, etc. Try to create a list of your standard replies and save them as a Google Doc or Spreadsheet for quick and easy access.

Hire virtual assistants

Solo-entrepreneur is such a misleading title. Because no one can do it all alone anymore, that’s why you need to delegate. But for a lot of small business owners, hiring an employee isn’t in the budget.

Instead, the key is to outsource as much of your marketing as you can to your team of experienced virtual assistants. These experienced assistants can set up all your online automation tools as well as handle much of what can’t be automated from their own home offices.

Since they run Internet-based businesses, they’re typically pretty savvy about the ways of the Web. That means you don’t have to teach them how to do something; you only require to explain what needs to be done. You can make it a point to scale up and down as your business and budget demands.

Make use of scheduling software

For service-based businesses that exist more so in the physical world than online, scheduling software is a fantastic way to cut corners safely while also saving time and boosting profits.

The best scheduling software keeps you in-tune with your schedule via an intuitive and fully customisable calendar. As appointments are booked, they’ll appear automatically within your scheduler, which you can access from your computer or iOS/Android-based mobile device at any time.

There’s no need for you or your staff to sit by the phone and take down appointment details by hand; scheduling software makes appointment management a breeze.

Digitise everything

Digital products are fully automated, such as downloads, memberships and eCourses. Most business owners should look at some digital component of their business if possible because if it’s digital, it’s consumable without you having to be there.

If you sell physical products you can, of course, automate certain parts of this, such as sales on your website and even fulfilment and shipping. For services, you can use automated booking or scheduling tools along with email or SMS reminders that you set up once and allow to run behind the scenes. You can even automate your follow up.

The key is that you want to remove yourself from the equation as much as possible and systematise anything you can.

Use a competent website builder

For your website to be useful, you need to make sure it stays current and up to date. Website builders are incredibly helpful for not just creating your website, but for automating processes once the site is built, making sure you improve your website’s performance.

Leveraging technology to make your business processes more accessible and more reliable is now simpler than ever. And when you use the right tools, you can make it happen to increase your productivity, free up time, and increase sales. To learn more about how to efficiently automate your business, visit us at