The recent Ethiopian airline Boeing 737 Max 8 crash that claimed lives of 157 passengers on board was due to a software glitch on the aircraft. This is a new aircraft which uses a fully automated flight software called the Manoeuvring Characteristics Augmentation System. This automatically lowers the nose of the plane while receiving information from sensors that the aircraft is flying too slowly or steeply.This automated software erroneously pulled the plane’s nose down 20 times at least, as the pilots struggled to manually override the system. There’s no doubt that advancing technology has made aviation the safest means of transportation in the world. Yet, the recent air crashes like the Lion Air Crash in Indonesia, last October which killed 189 people, had the same automated software operating system which led to its downfall.

In an attempt to reduce human error, the aviation industry is moving towards fully automated technology driven softwares, it seems to account less for technology errors and raises a fundamental debate, if we are handing too much power to technology?

Innovations such as self-driven cars, IOT [Internet Of Things] are completely AI driven. Machines, as we know are input driven, whereby wrong inputs lead to wrong outputs. An example to this is, in 1980, U.S.A. and U.S.S.R.  almost engaged in an all-out nuclear war due to a false warning produced by a defective chip in the American military computers .

The same way in business as well, too much reliance on technology with no human intervention can spell doom for the company, or lead to redundant, generic output, not beneficial beyond a point. The human touch of subjectivity and fostering, maintaining relationships could be of more relevance, especially in the service sector. Also, not being robotic in nature, a human can use his subjective expertise, and skills to drive a machine better and/or maximise it’s potential by using it rationally.

All in all, a customised solution based upon the efficiency of technology driven by the subjective experience, knowledge of humans could see a further reduction in errors leading to better outputs and results, developing brand/product/service credibility, eventually helping businesses grow further.