Is your small business working with a limited marketing budget and a few company resources? You may not have the money, time, or people to produce billboards, TV/radio ads, mass direct mailings, etc.
Not to worry. There are still lots of high-impact ways you can market your business and stay competitive, without breaking the bank.
Here’s a list of practical, yet affordable marketing ideas that can go a long way on a low budget.
Participate in forums
Be sure to join discussion forums where people are actively talking about products and services like yours, topics in your industry, and businesses relevant to your brand. This can help you spread the word about your expertise, gain credibility in your industry, and build your reputation and network.
Support local events
Many events happen locally, and sponsoring such events is a powerful marketing idea to get your business in front of local patrons. Sponsoring an event opens doors for networking with other companies, which can lead to fruitful partnerships going ahead. Since local events are always looking for sponsors, it would be easy to negotiate on the pricing.
Be active on social media
If you want to use social media as a way to market your business without killing your budget, use it to be social, or, in other words, leverage social media platforms as a way to have direct conversations with your customers.
Choose a few social media platforms to focus on, and then start significant conversations with your audience across those platforms. Look up the questions your customers are asking on Quora and provide helpful meaningful responses. Figure out the most active Facebook groups in your industry and establish yourself as a resource there. Make your brand Instagram a place where you engage directly with your customers.
Provide exclusive deals to customers
Another way to reward people on your list is by offering them exclusive deals and special upsells on your regular offers. When people feel they have the chance to get something unique that no one else has access to, they’re more likely to buy.
You can also advertise these exclusive orders to your social media following or website readers as an incentive for getting them on your email list. That way, you’re not only keeping your list happy but also growing it at the same time.
Start a referral program
Asking your current satisfied customers for referrals or a review is one of the best cheap marketing ideas because companies from any industry can utilise it.
Not only are referrals an inexpensive way to bring in new leads, but there’s a good chance that the leads you get will be of a higher quality. They will most likely already have an interest in your products or services.
Not to mention, your current customers have already done some of the work for you by telling their friends, family, and co-workers about the value your business provides.
Provide quality content
Publishing great content is free, and you can do it yourself. Even if you’re not a great writer, you can still come up with easy blog topics to write about. Don’t try to tackle a writing assignment that’s over your head. Stick to ones that you can manage, like lists or best practices for your industry.
Marketing doesn’t have to be expensive. There are plenty of ways for you to promote your brand without emptying your bank account. If you follow these tips, you’ll be able to successfully market your brand without having to spend too much money. To learn how to market your business efficiently or to know more about our services, visit us at www.smmart.co.in