Business strategy is a company’s working plan for achieving its vision, prioritising objectives, competing successfully, and optimising financial performance with its business model. Strategic plans succeed when they lead to business growth, a strong competitive position, and strong financial performance. When the high-level strategy fails, however, the company must either change its approach or prepare to go out of business.

The choice of objectives is at the core of strategy, but a complete approach also describes concretely how a company plans to meet these objectives. As a result, the strategy explains in practical terms how a company differentiates itself from competitors, how it earns revenues, and where it earns margins. Here are a few practical ways to develop a business strategy plan.

Researching the market

Market research reveals various angles to your organisation’s current strengths, weaknesses and risk categories. It also compares your operations and structures to competitors in your industry, providing authoritative and data-backed analysis to benchmark capacities.

Without conducting any prior competitive intelligence, your strategic plans have no roadmap designating where your business currently operates and where it strives to go.

Identifying your value proposition

Determining your value proposition is probably the step you should invest most time and resources into, as it is one of the most critical conversion factors and what could make the difference between closing a sale and losing it.

Get started by identifying the main customer benefits and what value your products/services bring to the customer, followed by outlining the key differentiators. The best value propositions are clear, to the point, and they focus on solving customers’ problems.

Defining the vision of your company

A vision statement should describe the future direction of the business and its aims in the medium to long term. It’s about expressing the organisation’s purpose and values. This statement should answer the key questions that drive your business: Where is your company headed? What do you want your company to be? If you don’t know the answer to these questions off the top of your head, then you have some thinking to do. If you have the answers in your head, but not on paper; it is necessary to get writing.

Determining strategic objectives

At this stage, the aim is to develop a set of high-level objectives for all areas of the business. They need to highlight the priorities and inform the plans that will ensure the delivery of the company’s vision and mission. Your objectives must include factors such as KPI’s, resource allocation and budget requirements.

Developing an action plan

An action plan is an essential part of the business planning and strategy development process. The best analysis, in-depth market research, and creative strategising are pointless unless they lead to action.

An action plan needs to be a working document; it must be easy to change and update. But, must also be specific about what you’re doing, when you will do it, who will be accountable, what resources will be needed, and how that action will be measured.

The execution of strategic planning requires discipline, and executives must promote processes that keep a team focused on the prize. To learn more about how to develop a successful business strategy and help your business attain new heights, be sure to visit us at