This void is not just limited to us, individuals but seen in organisations as well. This brings us to the topic for today that you plan well to lay a firm roadmap for achieving your desired motives or goals.
In every organisation, there are good planners, weak at execution and poor planners but relatively good when it comes to execution. The common dilemma faced is how much to wait before freezing the right plan or before seizing the correct opportunity.
For Example. In certain start-ups mostly during the Product Introductory Phase of a Product Life Cycle, entrepreneurs take impulsive decisions and make the common mistake of investing heavily in Marketing and Operations divisions in an attempt to MAKE IT LARGE IN A SHORT PERIOD OF TIME which backfires as they are unable to proportionately scale last mile operations for the desired output.
This gap between expectations and output costs them dear as it hampers customer expectations and the brand image of the company leading to a collective failure eventually causing shutdowns. This helps us understand not to take impulsive decisions rather strategise with short term and long term goals in place for better returns.
In the words of a well-known billionaire Mr. Warren Buffet, “Someone is sitting in the shade today because someone planted a tree a long time ago”.
Let’s explore the importance of each and every initial of PLAN as it’s an end to end kind of an activity to be well monitored and dealt with at each step.
P – Prioritise
L – List
A – Act
N – Nurture
- Prioritise – This is the genesis of coming up with each strategy or campaign. Every organisation focuses on ways to take the next plunge towards development, growth and success so it’s important to lay emphasis on the immediate steps to help achieve the short term goals in the process of attaining the long term goals.
- List – Listing would refer to putting pen on paper, right from aligning the required resources to allocating them in the focus areas for getting the job done. This is one step before the execution begins so it’s important to ensure every minute detailing is worked upon as far as decision making is concerned. One wrong decision could prove to be the turning point and act as a fatal blow which the organisation would realise once they execute to their dismay.
- Act – The execution of decision making is a time when one has to Call the Shots and Go for Glory. This is a MAKE or a BREAK kind of situation for the implementation of the idea.
- Nurture – It’s important to do away with what doesn’t work for you as against what actually works for you and keep on growing from Strength to Strength. This phase requires being patient with the process which is expected to deliver the desired results.
For example. A Sales strategy requires efficient sales professionals to face all roadblocks and challenges on their way towards creating the desired impact in the minds and lives of the customers to win orders and meet the desired targets in the process.
This reminds me of a workshop named The Science, The Art and The Skill of Collecting Money – Before Time, On Time, All The Time based on the struggles faced by sales professionals for realising outstanding amount from sales to customers and it’s solution is going to be conducted by the Master of Sales Collections, the Sales Guru himself, T.I.G.E.R. Santosh Nair on 03/08/19 at The Club in D.N.Nagar at Andheri West, Mumbai -400053 from 9 am to 6 pm. Tickets still available.
Following or imbibing the right processes with the right values in the right spirit will help in setting the Formula or MANTRA for SUCCESS to be followed by others as a role model or as an ideal use case to get the job done in the present and the future.