Have you ever wondered about the profound impact of what happens in your organization when you’re not there? It’s a question that holds the key to your freedom as an entrepreneur. Let’s explore why and how things unfold in your absence, and why it matters more than you might think.
Why & how can things happen without you in your organization?
What happens when you are not there in your organization is more important than what happens when you are there. If things occur without your direct involvement, you are truly a liberated entrepreneur. Now, you have the freedom to innovate, pursue big endeavors, and embrace the unpredictable. When your organization handles the predictable tasks, you gain peace of mind, freedom, and liberation to take calculated risks.
As an entrepreneur, reaching this stage necessitates achieving and ensuring three vital sales. You must consistently execute these sales until they become institutionalized.
The First Sale: Rokda or Money Sale
This sale involves the money you receive for goods and services sold. Your organization should handle this aspect, and your role should primarily revolve around ultra-large transactions and substantial projects.
The Second Sale: Azadi or Freedom Sale
Constantly advocate for your freedom within the organization. The organization and its leaders may unknowingly pull you into various tasks, big and small, by flouting rules, systems, structures, and taking shortcuts. Your task is to re-institutionalize and sell the idea that these responsibilities should not return to you. By doing so, you can ensure that institutionalized systems and processes remain intact, preventing any potential setbacks.
The Third Sale: Kabiliyat or Capability Sale
Encourage your organization and its leaders to develop new capabilities for dynamic growth. These capabilities can encompass human resources, technological advancements, system and process improvements, and more.
By successfully executing these three sales, you will gain the freedom to focus on groundbreaking innovations, cultivating new relationships, establishing fresh structures, and forming new habits to scale and advance your organization.
All these endeavors are contingent on peace of mind, which can only be achieved through the effective execution of the three sales: Rokda/Money Sale, Azadi/Freedom Sale, and Kabiliyat/Capability Sale.
Are you putting as much passion into the second and third sales as you do into the first? If not, the time to start is now.
Sell the 3 & Liberate yourself…